Ahead of the Army’s 250th birthday on June 14, Mahindra has launched its 12th annual Military Salute Giveaway.
The nationwide initiative honors the service and sacrifice of American military personnel and features the debut of the ROXOR Independence Edition, a limited-edition off-road heavy-duty utility vehicle distinguished by a bold, patriotic hood design that pays tribute to the nation’s armed forces.
“A deeply ingrained part of Mahindra’s purpose is to give back to the community. U.S. Flag Day and this special 250th anniversary of the Army are the perfect time to launch our 12th annual Military Salute Giveaway,” Mahindra Ag North America President and CEO Viren Popli told Fox & Friends host Lawrence Jones on Thursday. “We designed this ROXOR Independence Edition to recognize the importance of our service members who sacrifice so much for our freedom.”
All veterans, active-duty military personnel, and reservists can enter the 2025 Military Salute Giveaway through July 26 here. One qualified winner will receive the exclusive model as part of the giveaway. The winner will be announced on Aug. 26.
During the segment, Popli also introduced Mahindra’s latest design: the limited-edition ROXOR Independence Edition off-road heavy-duty utility vehicle available through Mahindra dealers now. Engineered for durability and performance, each limited-edition ROXOR is built with a 2.7L turbo diesel engine delivering 55 horsepower, a boxed steel frame, and a heavy-duty transmission, a combination designed to thrive in the most demanding conditions.
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Reach Julia LeDoux at Julia@connectingvets.com.