Calling all babies! Does your little one have what it takes to be the next Gerber "Spokesbaby?"
Gerber has launched a photo search to find its next Chief Growing Officer. But if you want to enter, you better act fast -- submissions are only being accepted until April 14.
"After a distinguished career with Gerber, our Chief Growing Officer (CGO), 14-month-old Zane Kahin, has announced his retirement," the company said in a statement. "We're looking for a real grow-getter to step into our CGO's tiny, yet formidable, shoes. This corporate cutie will not only be the second baby in our brand's history to earn this coveted C-suite title, but also serve as the 2022 photo search winner and Spokesbaby."
In addition to being the company's spokesperson, the lucky winner will be featured on Gerber's social media channels and marketing campaigns throughout the year, and act as the Chief Taste Taster of baby foods. They'll also receive a $25,000 prize and a selection of Gerber products and surprise perks.
Gerber is looking for a baby with "a playful smile that can light up the room, an irresistible giggle and undeniably loveable personality." Children between the ages of 1-day and 4-years-old are eligible to apply.
To enter, parents should submit the smiliest baby photos and favorite videos of their little ones' giggles on Gerber's website. Entries will be accepted until 11:59 p.m. EDT on Thursday, April 14.
As part of this year's photo search, Gerber is matching the winner's $25,000 prize with a donation to support the March of Dimes' maternal and infant health programs.
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