Have you seen country music star Luke Bryan’s custom 2021 GMC Sierra 1500 AT?
It was recently “stolen” when former Major League Baseball player Adam LaRoche teamed up for one of his well-known pranks with Bryan’s wife, Caroline.
Luke Gives Back is the culmination and result of that prank between long-time friends and includes:
Grand Prize: Keys to Luke’s custom 2021 GMC Sierra 1500 AT, and $30,000 cash
Second Prize: Ultimate party with Luke Bryan and Friends in Mexico. A 5-day trip to Luke’s “Crash My Playa” music fest Jan. 19-22, 2023.
Third Prize: Weekend getaway for 4 people to Music City. A 2-night trip for the winner and 3 guests to Nashville, TN, with dinner at the E3 Chophouse.
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The original goal of the prank was to lure Bryan into making good on a hunting trip – but it soon turned into so much more and will benefit LaRoche’s charity, the E3 Ranch Foundation, which supports combat veterans, fights against human trafficking and supports global humanitarian crisis relief.
“I can’t take full credit for this escapade,” said LaRoche. “Caroline is my partner-in-crime, and we came up with this prank for a purpose – to support E3’s mission of serving others. Luke, of course, being one of the humblest and greatest guys around, was happy to be tricked into giving away his custom truck.”
Luke Gives Back runs through Dec. 27. Winners will be announced on Jan. 4. The prank with a purpose has received the star power support of fellow friends and celebrities such as Peyton Manning, Jason Aldean, Tim Tebow, and Willie Robertson, who have allied chimed in to show their support of giveaway.
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LaRoche and his wife, Jennifer, founded The E3 Ranch Foundation was founded in 2017. The three facets of the organization embody their commitment to the words of Psalms 82, “Defend the weak and the fatherless; uphold the cause of the poor and oppressed.”
To learn more about Luke Gives Back, visit lukegivesback.org and/or e3gives.org.
Reach Julia LeDoux at Julia@connectingvets.