Unilever, which owns skincare brands like Dove, Axe Body Spray, and others, announced Tuesday they will no longer use the word “normal” as the term is often deployed to “exclude” people.
“Unilever, a London-based company that owns Dove, Axe, Sunsilk and Vaseline, among other personal-care brands, also said it would not digitally alter the body shape, size and skin color of models in its advertising as part of its Positive Beauty initiative." according to a news release.
“We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward,” Sunny Jain, Unilever’s president for beauty and personal care, said in the statement.