Los Angeles city planning commissioners voted unanimously to give L.A. Metro permission to install dozens of digital billboards across Los Angeles.
Holly Rockwell with L.A. Metro told KNX News reporter Craig Fiegener, "'Go Metro' for Taylor Swift was an extremely successful campaign program that got a lot of people out of their cars," so the billboards seem like a smart way to increase ridership.
In terms of revenue, it is estimated that over 30 years, the program can generate a billion dollars, which would be split evenly between the city and Metro.
Rockwell said, "Those funds would go to transportation projects [like] bus lanes shelters, zero-emission buses, bike-pedestrian routes." She said a billion dollars towards operations would be tremendously helpful in improving the city.
City commissioners operate in an advisory capacity to the L.A. City Council, which will ultimately has the final say.
The billboards are to be built on Metro-owned property, and most will be about 675ft across, with approval for one massive billboard that will be 1,200ft across and 30ft tall - none of which will be animated to avoid distracting drivers.
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