A new second-hand clothing store in Thousand Oaks aims to raise awareness of the environmental toll of fast fashion and encourage parents to get thrifty.
Project ReWear, which is set to open Saturday, will offer “stylish, affordable, and convenient preloved outfits for children of all ages and sizes,” according to its website.
Kimberly Lau, the founder of Project ReWear, told KNX News’ Nataly Tavidian she’s hoping to make a difference by encouraging second-hand shopping.
“When I heard it took almost 2,700 L of water to make one cotton t-shirt - which is equivalent to almost three years of drinking water for one person - I'm like, ‘There's gotta be a way to make a difference for a kid's future,’” she said.
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Lau added that when people buy used clothing, they extend the piece’s lifespan to around 2.2 years.
“So in my mind, the weight that we're seeing, leaving, preventing it from the landfill, the waste, and then the extension of the lifespan and giving it another life to shine to me is huge,” she said. “And then when you couple that with the awareness that we could generate and show the quality that are in the thrift stores.”
Linda Young, Lau’s business partner, told Tavidian that when shoppers go into the store, they’ll be educated on the impact clothes have on the environment.
“We have lots of little quotes we're putting around the store and things that like to inform people of what like a t-shirt does to the environment or a pair of denim jeans does to the environment,” she said. “And we feel like that's what our goal is really. To get the word out there more about what we actually do when we're buying fast fashion.”
In addition to kids' clothing, there will also be a section for adults.
For more information on Project ReWear, click here.
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