Barbie announced on Twitter it's celebrating Hispanic Heritage Month by releasing two new “role model” dolls based off of famous Latinas.
The El Segundo-based Mattel, Inc., which manufactures Barbies, created dolls of Cuban “Queen of Salsa” Celia Cruz and Dominican-American author and activist Julia Alvarez.
"Through their legendary careers and bravery in self-expression, Celia Cruz and Julia Alvarez continue to inspire generations of young Latinos to proudly tell their stories," read a tweet from Barbie's official account.
Alvarez took to Twitter to express her gratitude.
“I’m so honored to have a one-of-a-kind me in celebration of #HispanicHeritageMonth, along with the iconic Celia Cruz!” she tweeted. “I hope this can encourage young Latinas to share their gifts with the world.”
The dolls are not available for purchase, according to KRON 4.
In addition to the two new “role model” dolls, Barbie also announced its Barbie Dream Gap Project is also partnering with Latinitas, a bilingual education nonprofit for girls, and will be donating $50,000 for virtual and in-person programs.
Hispanic Heritage Month is celebrated from Sept. 15 to Oct. 15 and celebrates the history and culture of Hispanic Americans.