A new short film exposes the hidden truth about Nike brand soccer shoes, made from kangaroo skins.
The 60-second film was released on February 4. It shows Nike’s supply chain that stretches thousands of miles in length and involves an ongoing slaughter of kangaroos in their native habitats.
The market for kangaroo skin soccer shoes is at the core of the largest terrestrial wildlife slaughter on the planet.
"I wanted to expose the bloody truth that is being hidden from well-intentioned consumers who may have no idea how their 'K-leather' shoes are being made,” said producer Gavin Polone. “Nike can no longer hide its responsibility for this atrocity." The film concludes by noting that “Nike Profits. Kangaroos Die.”
See the one-minute film here.
The campaign came to life after raging bush fires engulfed parts of Australia and burned or displaced three billion animals, including millions of kangaroos. So many people donated to help the koalas and kangaroos, but most people didn’t realize that there was an ongoing massacre of kangaroos that would only add to the carnage.
“Nike officials are not pulling the trigger, but they might as well be,” noted Wayne Pacelle, President of the Center for a Humane Economy. “Using spotlights and night-vision rifle scopes, hired guns kill entire kangaroo families in the dead of night so they can sell the skins to the world’s best-known athletic shoe company.”
The Center for a Humane Economy and its partners have launched a petition (here) urging viewers of the film to join the growing movement to stop Nike from killing the kangaroos. Several other clothing manufacturers including Versace, Prada and Gucci, and Italian soccer shoe manufacturer Diadora, have stopped using kangaroo skins.
"SPCA International worked with so many teams on the ground in Australia in 2020 rescuing and rehabilitating kangaroos injured by the devastating bushfires,” said Executive Director Meredith Ayan. “Kangaroos do not deserve to go through that trauma, be nursed back to health and released to the wild only to be killed in a brutal commercial hunt."
Nike, the world’s largest manufacturer of sportswear, is one of seven major athletic shoe companies making soccer shoes from kangaroos. Other manufacturers include adidas, Puma, New Balance, Mizuno, Pantofola d’Oro, Umbro and Lotto. The Center for a Humane Economy has developed a first-of-its-kind list identifying kangaroo skin soccer shoes, or “cleats,” listing 72 models. The list is here.
Australia’s kangaroo killing guidelines, which are voluntary, instruct shooters of female kangaroos to check the pouch for joeys – then to bludgeon them to death. This is the fate of hundreds of thousands of dependent young each year.