Serena Williams slams NYTimes for using pic of sister Venus in article about her venture fund

Williams sisters.
Serena Williams and Venus Williams. Photo credit Emma McIntyre/Getty Images

LOS ANGELES (KNX) — Serena Williams told The New York Times to “do better” Wednesday after the newspaper published an article about her venture fund but used a photo of her sister, Venus.

The story was about how Williams raised $111 million for her new venture fund, “Serena Ventures.” The incorrect photo did not appear in the online version of the story, according to CNN, but was delivered to the newspaper’s hundreds of thousands of print subscribers and also was available at newsstands.

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"No matter how far we come, we get reminded that it's not enough," Williams said on Twitter. "This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked."

Williams' tweet, which included a picture of the incorrect photo, garnered more than 3,000 retweets and more than 10,000 likes.

The Times addressed the mistake on Twitter.

"It was due to an error when selecting photos for the print edition, and it did not appear online," the NYT Business account tweeted. "A correction will appear in tomorrow's paper."

The Times reported that "Serena Ventures" will invest in founders with "diverse points of view" and that the firm led by Williams is "already an active angel investor with a portfolio of 60 companies that includes SendWave, MasterClass and Daily Harvest,” according to CNN.

There are numerous examples of news outlets in recent years incorrectly mixing up African Americans, including in 2018 when Fox News apologized after using a photo of Patti LaBelle in a tribute to the late Aretha Franklin.

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