Elon Musk takes a shot at Apple over removing ads and its App Store

Twitter headquarters stands on Market Street on November 4, 2022 in San Francisco, California.
Twitter headquarters stands on Market Street on November 4, 2022 in San Francisco, California. Photo credit David Odisho/Getty Images

SAN FRANCISCO (KCBS RADIO) – Elon Musk has picked a new target, taking shots at the tech giant Apple after he said the company threatened to remove the app for his newly acquired company from its App Store.

“Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why,” Musk tweeted.

Musk also made claims that Apple’s App Store charges a “secret 30% tax.” Then, in a poll, he asked if “Apple should publish all censorship actions it has taken that affect its customers?”

This isn’t the first time that Apple has faced challenges with its App Store. Currently, the App Store is the only way software is delivered to iPhones.

If the Twitter app were to be pulled from the store, users would have to visit it on the web. Apple also requires iPhone app makers to pay between 15% and 30% on any digital goods sold through their apps.

The video game giant Epic Games, which owns Fortnite, one of the top-played games in the world since its release, also took a shot at Apple, mimicking its famous ad in the process. Musk retweeted the tweet on Monday, saying, “accurate.”

The campaign from Epic Games came when the company found a workaround for Apple’s 30% to 15% fee, resulting in the company removing Fortnite from the App Store.

Part of the plan for Musk’s Twitter takeover includes offering subscriptions which he says could bring in billions of dollars for the platform. If it were to hit the mark set by Musk, then Apple would collect hundreds of millions of dollars in the process.

If he were to try and add a workaround as Epic Games did, then the Twitter app could also be removed from the online store as it would violate the company’s public guidelines.

The other topic Musk brought up while tweeting about Apple was the company's ad campaign on Twitter, which he said was halted due to his takeover.

In a tweet, musk said that Apple has mostly stopped advertising on Twitter.” He then asked if the company hates “free speech in America?” He even tweeted directly at Apple CEO Tim Cook about the reported ad halt.

Apple was reached but declined to comment on the tweets from Musk.

Musk has made several major changes at Twitter since his takeover last month. All of which he claims are for the benefit of “free speech.”

“This is a battle for the future of civilization,” Musk tweeted. “If free speech is lost even in America, tyranny is all that lies ahead.”

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Featured Image Photo Credit: David Odisho/Getty Images