DALLAS (KRLD) - Some shoppers showed up at stores in Dallas before dawn Friday morning for "Black Friday" sales. Many stores opened early or on Thanksgiving itself.
"It's definitely been a lot more relaxed the past couple years," one woman said as she walked into a department store in North Dallas about 7 a.m. Friday.
"We came last year. It was very low key and not crazy like I've heard," another said.
Fewer people say they had to camp out for the best deals, but some say it has become a family tradition to get up early on Black Friday to go shopping.
"The people outside were so nice," one shopper said. "I looked forward to it every year."
Temperatures were in the 40s when many people were shopping on Friday morning. They say they were not deterred by the cold, though.
"The weather feels good," one woman said. "It's refreshing. When a woman is shopping, a woman is shopping. We don't care."
The National Retail Federal predicts spending this holiday season will increase by 4% from 2018, with 165,000 people expected to shop sometime this weekend.
More people are also turning to online sales for Black Friday. Adobe Analytics predicts people will spend $7.5 billion online during Black Friday, a 20.5% increase from last year.
