As we continue to recognize Hispanic Heritage Month, we wanted to look into the buying power of Latinos and the importance to supporting hispanic businesses here in the state and ultimately remember their value falls not only in Texas' roots but within the nation's history.

Podcast Episode
KRLD News
Hispanic Heritage Month Discussion: Economic Impact
Listen Now
Now Playing
Now Playing
J.R. Gonzales is Vice President of the Texas Association of Mexican American Chamber of Commerce. He joined KRLD's Kristin Diaz to discuss why Latinos buying power and impact on our economy shouldn't be underestimated.