Ice cream brand offering financial incentive for people to keep their New Year's resolutions

Ice Cream
Photo credit Anita Warren-Hampson/GettyImages

Less than 10% of people will actually live up to their New Year's resolutions this year, according to research. Now, you have another incentive to try to stick to it.

Halo Top Ice Cream is out with a new program for people who make resolutions to get fit. The company is looking for people to become what it calls a "Halo Top Athlete."

The low-calorie, high-protein ice cream brand says it will pay 10 people $5,000 plus give them coaching and a talent manager to endorse its ice cream.

To be considered, applicants must have a healthy goal, live in the United States, and be 18 years of age or older.

If chosen, the endorsers will have to create 30 second video posts every week for two months to show how they're doing on their goals. And they have to do it while you're eating the Halo Top Ice Cream.

The work starts February 20th and ends in April.

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Featured Image Photo Credit: Anita Warren-Hampson/GettyImages