The Cotton Bowl's title sponsor will be sticking around for a few more years.
The Cotton Bowl and the Goodyear Tire and Rubber Company have announced an extension of Goodyear's title sponsorship of the annual event. While the exact length of the extension has not been disclosed, it will go through at least the end of the 2024 season, when the Cotton Bowl is once again slated to host a College Football Playoff semifinal game.
This is the second time Goodyear and the Cotton Bowl extended their partnership as they previously extended it three years ago.
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