The annual Dallas Holiday Parade will take place in December now that organizers have found a new sponsor.
The Dallas Holiday Parade has been happening in downtown Dallas every December since the late 1980's.
Organizers had some doubts earlier this summer when Toyota announced it would no longer serve as the main sponsor. But after a few months, they found a new corporation to step up and help with expenses. Verizon is the new sponsor.
The parade will happen on the morning of Saturday, December 2nd in downtown Dallas. Tickets go on sale on Thursday, October 5th and some of the proceeds benefit the Parkland Health Foundation.
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