Dave & Buster’s is taking arcade prizes to a whole new level, rolling out a limited-time promotion that gives customers a shot at winning a 3-carat diamond inside select claw machines across the country.
The Dallas-based entertainment chain announced the promotion this week, saying a small number of its locations will feature special machines stocked with high-value prizes, including a certified diamond valued in the tens of thousands of dollars. The campaign blends classic arcade gameplay with luxury rewards, encouraging guests to try their luck while visiting for food, drinks, or games.
According to the company, the diamond is part of a broader marketing push aimed at driving traffic during the winter season, when many locations see slower foot traffic. Along with the diamond, participating machines also include other premium prizes such as electronics and gift cards.
Dave & Buster’s said the promotion is available for a limited time and only at select stores, though the company has not released a full list of participating locations. Customers must use standard game credits to play, and winners are required to complete verification steps before taking possession of high-value prizes.
Company officials say the effort is designed to add excitement to the in-store experience and give guests something unexpected to talk about, while still keeping the traditional arcade feel intact.
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