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GTA 6 launch may cost U.S. economy $1 billion in one day

Grand Theft Auto 6 Trailer Released Early Afer Internet Leak
LONDON, ENGLAND - DECEMBER 05: In this photo illustration, the trailer for the "Grand Theft Auto 6" console game is seen on a laptop screen on December 05, 2023 in London, England. After a low resolution version was leaked online, the trailer was released early and had gained over 62 million view within 13 hours. The 90-second teaser confirmed the game will be set in Miami-inspired Vice City and star a female protagonist for the first time since the 1990s. Grand Theft Auto 5 has sold over 190 million copies since its launch in 2013.
Photo by Leon Neal/Getty Images


An estimated 1.5 million American workers may skip work for the Grand Theft Auto 6 launch on November 19, potentially costing the U.S. economy about a billion dollars in lost productivity, according to reports citing an economics professor’s projection.

The estimate comes from José García Montalvo, a professor at Pompeu Fabra University in Barcelona. He calculated the figure based on roughly 1.5 million absences and an average annual output of about $70,000 per worker, which he said could trim national productivity by around 2 percent for the day. Workers aged 18 to 30 are expected to account for most of the absences, with technology companies likely to feel the biggest impact.

The projection is an academic estimate, not an official government or industry forecast. Some workers have already saved vacation days or planned to call in sick for the release, and a few companies have built the date into end-of-year leave packages. A California business, Burger Motorsports, has said staff holidays will slow shipping and customer support around the launch.

The game, developed by Rockstar Games and published by Take-Two Interactive, is scheduled for release November 19 on PlayStation 5 and Xbox Series X/S. Take-Two has said it expects more than $1 billion in operating cash flow this fiscal year, with the GTA 6 launch as a major driver. The company has not released an official sales forecast for launch day.

There is precedent for launch-day absences. When Grand Theft Auto 5 launched in 2013, surveys found that a significant share of younger workers in cities such as New York and Los Angeles planned to take the day off. The current estimate for GTA 6 is larger, reflecting the game’s higher profile and broader console install base.

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