The long-awaited announcement from H-E-B came on Friday. The San Antonio-based grocery chain plans to open its first two namesake stores in the immediate Dallas-Fort Worth area in the second half of 2022.
The first two stores will be located about nine miles apart in Frisco and Plano. And once H-E-B has established a footprint in the DFW area, how quickly will they expand?
SMU Professor of Practice Steve Lee has decades of experience in Texas advertising and marketing, having worked on iconic campaigns such as "Don't Mess with Texas."
Now that H-E-B is establishing a greater footprint in North Texas, KRLD's Chris Sommer asked him how the company may look to spread out across the area.
