The soon-to-be-operational Texas Stock Exchange has launched its first ad campaign hoping to attract business to the exchange that will be headquartered in Dallas.
Texas Stock Exchange Global Managing Director Jeff Karcher says they have several digital placements around DFW Airport.
"We're getting ready to become a real business," Karcher said. "Because of that timing, now was just the natural time to start to begin to put out the word and let people know that the Texas Stock Exchange will soon be open for business."
They hope to reach two million air travelers and more than four million drivers in the ad campaign.
Assuming final approval from the Securities and Exchange Commission, the Texas Stock Exchange hopes to launch throughout early 2026.