Health Secretary RFK Jr. and Kid Rock collaborated on a video promoting physical activity and healthy eating -- and how else to do that than marching around shirtless and getting into a cold plunge tub in jeans?
The video features the two men working out together lifting weights, using a bike machine, and playing pickleball. “I’ve teamed up with Kid Rock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD,” Kennedy captioned the video.
The video includes scenes of them in a gym, a kitchen, and a sauna, as well as holding an American flag in front of a small-scale Statue of Liberty. A dead bear in a tiny hat, holding a sword, bears witness to whatever it is they're doing in the workout space.
At one point, Kennedy submerges himself in a cold plunge tub while wearing jeans and both men enjoy glasses of whole milk in a pool. There's flames in one scene, and another where RFK holds Kid Rock's narrow ankles while he does sit ups.
Because this follows situations where RFK Jr. was seen wearing jeans in places where other attire seemed more appropriate -- like in the gym or biking -- many are comparing him to the infamous 'never nude' character Tobias Fünke from "Arrested Development" who wore cut-off jeans in the shower.
The video has garnered mixed reactions from viewers and media outlets. Some applaud the MAHA mentality, while Detroit media personality Hank Winchester wrote sarcastically, "When I think 'picture of health' I think Kid Rock." In the same theme, another wrote "So the man who is famous for having a diet of Bud Light and Cigarettes is your ambassador for health?"
David McCune wrote, "Sir, I am concerned that this is drawing down the United States Strategic Cringe Reserve to a dangerously low level.
While I understand your goal to make cringey thirst videos with taxpayer money, you must also preserve enough cringe to last through the entire Trump Presidency."