PepsiCo has been the main sponsor of the Super Bowl Halftime Show for more than a decade. But, next year, some other company will have its label plastered all over it per the Sports Business Journal.
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The NFL is looking for another company to put up somewhere between $40 and $50 million for the show. The report says the leading contenders are Verizon or Amazon. It says the league is requiring the presenting sponsor to already be a sponsor in other areas.
Pepsi will reportedly renew its sponsorship of the league itself.
Bose may, however, be out as the sponsor of the NFL's coaches' headsets the report says. Ford won't be the official truck sponsor any longer.
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