Earlier this week, The Habit Burger Grill put up a Billboard congratulating In-N-Out on being ranked #2 (by a recent USA Today readers Poll), which named Habit as #1 . The Billboard was placed across the street from the LAX In-N-Out on Sepulveda Blvd. Pictures and posts went viral and thousands of comments defended IN-N-OUT as a "significantly better burger."
KROQ'S KLEIN.ALLY.SHOW. refused to stand for "pure blasphemy and lies" about their beloved IN-N-OUT. They felt obligated to set the record straight and speak up for all IN-N-OUT loyalists who felt trolled. They responded by putting up their own billboard, which reads "#1 Is Overrated. In-N-Out is better."
"As a radio show that has never been '#1' we don't put a lot of value in dumb polls or titles. We're here to stand up for the everyday person" said co-host Ally Johnson. Klein added "and the everyday person in LA has a deep love of In-N-Out. Myself included. Double Double for life!"
Since the second billboard launched, reactions have been overwhelmingly in favor of KROQ'S mission to "right this terrible wrong."