This Labor Day (September 6), Metallica and workwear brand Carhartt are teaming up to recruit a new generation of men and women into the skilled trades, taking a page out of the band's playbook as the United States currently faces a shortage of workers, especially in the live events field, due to the COVID-19 pandemic.
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Metallica’s All Within My Hands Foundation and Carhartt have drawn inspiration from drummer Lars Ulrich’s famous 1981 classified posting that led to the formation of the band. They've altered the want ad in this case into one aimed at raising funds and connecting people to workforce education opportunities via the charity’s Metallica Scholars program at a time when the U.S. Bureau of Labor Statistics reports 943,000 new jobs in July 2021, many of which are in industries that require skilled labor.
In a new video titled “Hard Rock is Hard Work,” we are given a look at the various trade jobs in the live event industry that are also transferrable to the larger job market – including welding and fabrication, lighting and electrical, construction, transportation and more.
“Carhartt and All Within My Hands are bound by our shared passion for supporting workforce education,” said Dr. Edward Frank, Executive Director at All Within My Hands Foundation. “As two organizations dedicated to providing opportunity, we hope to expand the Metallica Scholars program to include even more schools this year, and to get even more students trained for a career in the skilled trades.”
Carhartt believes labor should be honored every day, which is why the workwear brand is donating all online sales on www.Carhartt.com on Labor Day to All Within My Hands to provide future opportunities to people interested in filling these essential jobs. For more information on Carhartt’s Labor Day campaign or All Within My Hands’ Metallica Scholars program, click HERE.
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