Marty In Your Ear Afternoons

Born and raised in California, I’m a mountain-loving, beach-chasing, Sport buff- radio guy raised on snowboards, skateboards, loud guitars, and just enough failed surfing attempts to know better. When I’m not lighting up the mic at 98 Rock, I’m hanging with my 10-year-old son, the light of my life, and coaching his soccer team, which he’d probably tell you is just my sneaky way of trying to stay a kid forever. From Sierra days to A’s games to walking the grounds of historic Sutter’s Fort, the same place I visited at his age, California isn’t just where I’m from, it’s in my blood. Sacramento, our City of Trees, is home, and I wear that with pride. At home, we keep it loud with Bad Religion, Yelawolf, Outlaw Country, and Metallica, and when I grab the 98 Rock mic 3-7p weekdays, it’s with one mission: to fire you up, make you bang your head a little, and rock you to beer o’clock. So let’s do this together, Sacramento, jump on, ride the lightning, and come party with me afternoons on 98 Rock. Keep the good times rolling at @MartyInYourEar.

Every Friday at 6 PM for one hour, this is where Sacramento’s best local beer and wine brands, brewers, wineries, vendors, and food makers get to shine. We’re building a laid-back, kickback-style segment that pairs great drinks with great local eats, while giving the people behind the scenes a live platform to share what they do best. This is more than just a happy hour, it’s a celebration of Sacramento’s flavor, creativity, and community pride. If you’re a bartender, sommelier, waiter, restaurant owner, brewer, winemaker, or anyone in the food and beverage world, this is your invitation to be part of something fun, authentic, and built around local connection. We want to spotlight the originality that makes this region stand out and give listeners a chance to discover new favorites while supporting local businesses.