The pop star released a video on Tuesday announcing her new beauty line, Haus Laboratories.
Gaga opened up on Instagram about how she struggled to embrace her inner and outer beauty when she was young. Then she discovered makeup after watching her mother put it on in the mornings.
"I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true," Gaga said. "It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be."
Pre-order sales for products from the line begin July 15. The Haus Laboratories line will be available exclusively on Amazon.