Inez Livers is one of more than 500 people who lined Spring Garden Street to take part in the Milano di Rouge back-to-school giveaway.
"It makes me feel good. It encourages me to help others too, to be like her," Livers said.
Alasia Johnson is the manager of the luxury streetwear store.
She says they gave students designer book bags filled with all the back to school essentials, in addition to the free food, and gift bag giveaways. And, that wasn't it.
"This is awesome. I mean, I'm loving it. I'm loving it. I see people getting along being happy, having fun," she said.
Representatives from the streaming service Tidal were also there to giveaway tickets to the upcoming Made in America festival.