Ice cream maker Baskin-Robbins is making a splash in the dessert industry after it announced the launch of a new flavor of the month called Chick’n & Waffles.
The flavor may not be as warm and fluffy as the food it’s based on, but the ice cream is expected to taste just as good as a piece of fried chicken paired with hot waffles.
“Chick’n & Waffles buttermilk waffle flavored ice cream with plenty of crispy chick’n and waffle flavored bites drizzled in a decadent bourbon maple syrup flavored swirl,” a release from Baskin-Robbins said.
The company made it clear that while the flavor is based on chicken, it doesn’t contain any actual meat.
“O% chicken; 100% delicious,” the company said in its release.
Hannah Suits, the director of brand marketing for Baskin-Robbins, shared in a statement that the company is always looking for innovative ways to come up with new flavors.
“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of Chicken & Waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” Suits said. “This flavor is a frozen twist on the iconic brunch dish, recreated in a deliciously deconstructed concept that is unique to our shops.”
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