Dollar sales of breakfast cereal surged 28% for the 8 weeks ending on April 18, 2020, compared to the same time period in 2019, according to Nielsen.
“Breakfast is back,” according to mediaRadar, which tracks advertising trends, noting that “Americans love breakfast cereal right now” due to a combination of factors, including eating most meals at home, craving comfort food, looking for quick and easy meal options and stockpiling dry food.