Every holiday season for the past 31 years, the Hershey Co. has aired its iconic ad that reimagines Hershey's Kisses as bells playing the tune "We Wish You a Merry Christmas." This year, they released a new spin on the commercial....
THIS IS THE ORIGINAL.
In the 2020 version, titled "Bells to Blossoms," a child's hand pops into the frame and grabs a Hershey's Kiss after the candies play a few bars of the song. Then, a father-daughter duo, smiling ear to ear, uses the Kisses to top some peanut butter blossom cookies as the carol continues to play on brass instruments instead of bells.
Hershey's has responded on Twitter to several upset social media users, apologizing for their disappointment and offering to pass on the feedback. In a statement, the company explained that the original bells ad actually did air this year until Nov. 23, when the new one was released.
"We made the decision to make a slight update to the original that kept the opening holiday melodies and incorporated another holiday tradition, baking — melding together these two time-honored traditions. From playing the bells to baking peanut butter blossoms, it's Hershey's Kisses that have stood the test of time.For viewers who love the original version — don't worry, it hasn't gone away for forever. Our hope this season is that our updated version not only harkens back memories of the original Kisses bells tune but also brings the genuine feeling of heartwarming to life with images of holiday baking between a father and daughter."
