The Notorious B.I.G.'s legacy and impact reigns once again, for Budweiser's latest campaign, "The King of Beers meets The King of New York."
Listen to your favorite music now on Audacy
In partnership with the late rapper's estate, the beer company announced the limited release of the Notorious B.I.G. Tall Boy Budweiser cans— available exclusively in New York City. The unique design was inspired by Biggie's storied career and of course, his hometown of Brooklyn.
Design elements include a hand drawn sketch of The Notorious B.I.G., the Brooklyn skyline, phrases like “Brooklyn's Finest” and “King of New York”, and arguably the best element is that Budweiser's creed is replaced with lyrics from Biggie’s hit, “Unbelievable,” from his debut album, Ready To Die— “Live from Bedford-Stuyvesant the livest one, Representin' BK to the fullest.”
The limited edition merchandise is also available for purchase. The collection features a t-shirt, hoodies and a crewneck with Budweiser and Biggie symbols merged together. In addition to the partnership, Budweiser is hosting a concert, honoring the legend entitled "Celebrate Biggie: A Concert Fit For A King."
The show will take place on August 19 in Brooklyn's Prospect Park and will highlight "the past, present and future of Brooklyn artists, including collaborators of Biggie and artists influenced by the rapper." Featured performers include Busta Rhymes, Lil Kim, The Lox, DJ Steph Cakes and more. The event is free, but you must reserve a ticket.
Can't get enough of the Notorious B.I.G.? Check out Audacy's exclusive station, Timeless Throwbacks from our own Ed Lover! As a pioneer in bringing Hip-Hop to the mainstream, Ed Lover's specially curated station is one all Hip-Hop heads will have on repeat.
LISTEN on the Audacy App
Sign Up and Follow Audacy
Facebook | Twitter | Instagram