Jeff's Bagel Run is bringing back one of its most fan-favorite promotions:
Bagel Madness. 🥯
Returning for its second year, the bracket-style competition transforms March into a month-long showdown where sweet and savory bagels battle it out for ultimate bragging rights, and customers ultimately decide the winner.
Bagel Madness tips off March 16 in all Jeff's Bagel Run locations nationwide. The competition features 16 fan-favorite bagels — eight sweet and eight savory — competing in head-to-head matchups Monday through Thursday. On each competition day, two bagels will face off, and the winner will be determined by actual sales across the brand. Each category will crown its own champion before the Sweet Winner and Savory Winner meet in the final round to determine the 2026 Bagel Madness Grand Champion. 🥇
Head-to-head matchups begin March 16. Download the app (Apple) (Google Play) and support your favorite flavors all month long! 📲
