Bow down – the Queen of V-Day has arrived indeed. Somebody tell Cupid Rihanna’s got it covered, because she just claimed his bow and arrow for good with Savage X Fenty’s new Valentine’s Day campaign.
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Usually depicted as a playful winged angel, the Fenty mogul’s take on the matchmaking cherub was a lot less innocence, and a lot more lacy and racy.
Continuing her tradition of debuting the label’s drops, Rihanna modeled a red lace set from the “Loveline” collection, and some heart-shaped pasties, while carrying the love god’s archery tool of trade.
Alongside RiRi, serving as the ultimate matchmaker, the new steamy Love Your Way campaign celebrates love in its many forms. Featuring Love Island stars Serena Page and Kordell Beckham, as well as hot couple RJ King and DeVonn Francis, and TikTok-famous sisters Hayley and Jules LeBlanc. There’s also a trio of friends for a dose of Galentine’s representation, with friends Jade Gordon, Minami Gessel, and Noni Cyngor.
Rihanna’s latest Valentine's Day lingerie collection includes an amorous collection of tops, bodysuits, and itty-bitty thongs that come in a range of sizes and patterns for an ultimate mix-and-match.
Key pieces from the collection include bold satin and lace-filled “Loveline” pieces (seen on RiRi herself) for those looking to show off a little more skin. For the floral lovers, “Les Rose” offers rose-patterned lingerie and stockings. And, for the guys, “Midnight Rose” features rose-printed satin loungewear, alongside “Valentine Fine” pieces offering elevated sleep sets made from soft cotton poplin with a playful pinstripe pattern.
If you want to get struck by Rihanna this Valentine’s Day (you’d be straight up silly not to), the Love Your Way lineup is officially available for purchase on savagex.com and in Savage X Fenty stores now.