·Dua Lipa is suing Samsung for $15 million, claiming the tech giant used her image on television packaging without permission or payment.
·According to court filings, the singer says Samsung created the false impression that she endorsed the TVs, despite being “highly selective” about the brands she works with.
·The lawsuit includes examples of fan reactions online, including comments from people saying they wanted the television because Dua Lipa appeared on the box.
·Her legal team argues those reactions prove the image influenced customers and sales.
·Lipa also reportedly owns the copyright to the exact photo Samsung used, which strengthens her case.
·The complaint accuses Samsung of being “dismissive and callous” after being asked to stop using the image.
·The case is expected to focus heavily on celebrity likeness rights, endorsement laws, and whether consumers were misled into believing there was an official partnership.
According to court filings, the singer says Samsung created the false impression that she endorsed the TVs, despite being “highly selective” about the brands she works with.
According to court filings, the singer says Samsung created the false impression that she endorsed the TVs, despite being “highly selective” about the brands she works with.
