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An award winning winery debuts the first interactive Texas wine labels

Messina Hof's AR wine label series is groundbreaking

Roxiller / Getty Images

Messina Hof partnered with the VISION Production Group who combined their expertise in AR - Augmented Reality creating a whole new experience that entices the senses through storytelling with a fine glass of wine. With the use of the labels, they will bring to life the wine making process of three wines: Abounding (dry red blend), Vitality (dry white wine) and Emblaze (sweet red wine). With the special Messina Hof app the labels will create a one-of-a-kind AR experience.

The Messina Hof Harvest Green Augmented Reality series is available at all four of Messina Hof's locations, which includes Fredericksburg, and online. You can grab the Messina Hof App at the App Store IOS and Google Play Lots more here!

Messina Hof's AR wine label series is groundbreaking