Google is hooking up with the Travalyst coalition to focus on sustainable travel. Creating tools that emphasize sustainable options with Google's travel tools. Starting with hotels. Travelers will be able to see how hotels rate when it comes to sustainability.
A hotel's sustainability standards will be based on standards from organizations like Green Key and EarthCheck. Hotels that are certified will have an eco-certified badge next to their names. You will also be able to see in what ways they are sustainable. Google will work with hotels globally that includes independent businesses and chains.
Air travel is next by developing a standardized way to measure carbon emissions. Many feel sustainable options are important when it comes to traveling, Most important is having the options available, and being able to find them. Google travel tools should be able to make your travels more sustainable.
