Gerber is looking for their next Spokesbaby. The baby brand’s annual Photo Search Contest is now open and this year, parents get to play along. Gerber encourages parents to submit their own childhood photos (from birth to age 10) along with their baby’s application on Gerber's website.
“Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story,” the company explains.
The 2023 Gerber Spokesbaby will become “Chief Growing Officer” and be featured on the brand’s social media channels and marketing campaigns.
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Judges will be looking for entries with “compelling stories and a memorable baby expression.” The winner will get a $25-thousand cash prize, a wardrobe from Gerber Childrenswear, and a one-year supply of Gerber products, as well as other prizes. In honor of the contest’s 13th anniversary, Gerber will make a matching donation to March of Dimes’ maternal and infant health programs.You can apply now through June 10th on the Gerber website.
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