Facebook is expected to change its name next week and has been preparing for a rebrand for some time, The Verge reported Tuesday.
The Verge said Facebook CEO Mark Zuckerberg plans to talk about the name change during the annual Connect conference on Oct. 28.
However, the company could announce it sooner.
With the change, the Facebook app is expected to become one of many products under a parent company, along with Instagram, WhatsApp, Oculus and more.
While the new name is said to be a “closely-guarded secret” it could be connected to Horizon, the name of an unreleased virtual reality version of Facebook, some experts said.