Just because Oliva Rodrigo is making chart history with her debut album, SOUR, it doesn’t mean the Depop girl within her isn’t alive and well.
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The Popstar took to the clothing resale platform to offer up clothes to her most devoted fans, directly from her closet.
Rodrigo took to Instagram to announce the sale and shared that her new Depop shop would feature outfits from her music videos for “déjà vu” and “good 4 u,” as well as pieces from her personal wardrobe.
The shop on Depop is called SOURshop and quickly racked up 39k followers upon going live. As of June 4, the shop now has 79k followers. In the shop description, it’s stated that all proceeds will go to charity, but an organization or cause has not been named yet.
This is one of the first times an artist has taken to Depop to launch a shop that is in connection with promoting their music. However, it makes perfect sense for the “Brutal” singer, as she is part of a generation of shoppers who have a focus on sustainability, responsible consumerism, and unique self-expression.
So far everything on the SOURshop is sold out, with a second drop arriving on June 8. The first drop included a pair of Nike Air Max sneakers that Rodrigo wore in the “good 4 u” music video, a pair of Levi’s High-Risse Jeans seen in the “deja vu” music video, and more. Other items included relics such as the diary and feathers used in the “déjà vu” video.
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