Happy Halloween, Little Monsters! Less than a week after putting out her dark electro-pop new single, and our first taste of her upcoming LG7 album, Lady Gaga has officially dropped her spooky szn appropriate visual for “Disease.”
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From the fashion, the concept, and commitment to theme, the music video, directed by Tanu Muino offers the kind of over-the-top spectacle you’d expect from Lady G, with a notably darker feel.
Throughout the four-and-a-half-minute music video, the different version of the singer battles multiple versions of herself. From a high-fashion yassified gimp suit wearing Gaga to a Poor Things looking long black haired Gaga in a car, who then brawls in the street with a blonde, flannel wearing Gaga. To a Gaga handcuffed to the ceiling tussling with her clone as gimpy gagged Gaga watches, and yet another version of Gaga emerging in a pool of black goo.
There’s wind, a surprisingly pleasant looking neighborhood, moving walls, bleached eyebrows, and convulsive dance moves. It’s haunting, at times disturbing, and ends with Gaga giving her best sashay away.
But, what does it all mean?
Taking to her IG stories to offer some insight ahead of the video’s premiere, Gaga wrote, “I think a lot about the relationship I have with my own inner demons. It’s never been easy for me to face how I get seduced by chaos and turmoil. It makes me feel claustrophobic.”
She continued, “Disease is about facing that fear, facing myself and my inner darkness, and realizing that sometimes I can’t win or escape the parts of myself that scare me. That I can try and run from them but they are still part of me and I can run and run but eventually I’ll meet that part of myself again, even if only for a moment.”
Gaga went on to note, how the integration of “Dancing, morphing, running, purging. Again and again, back with myself," is "ultimately beautiful to me," because the process is her's and she's learned how to handle it. "I am the conductor of my own symphony. I am every actor in the plays that are my art and my life. No matter how scary the question, the answers are inside of me. Essential, inextricable parts of what makes me me. I save myself by keeping going. I am the whole me, I am strong, and I am up for the challenge.” Ending the message with the timely sign-off, “Happy Halloween.”
Watch the “Disease” music video below.
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