A new viral challenge has taken over social media, and now Rick Ross has become the most recent artist to face the milk crate challenge. However, the rap icon added his own unique twist on the internet sensation.
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On August 25, the rapper shared a video of himself marching up an increasingly tall stack of Luc Belaire champagne boxes, the brand Ross is an ambassador for. In the video, Rozay says, “It's the biggest boss in the game, Ricky Rozay. I been called out. This the Luc Belaire case challenge. Let's go."
The goal of the milk crate challenge is to get to the summit of a high stack of crates that create a stair effect, without falling off. Many across TikTok have attempted, but it’s not called a “challenge” for nothing!
Ross is not the first musician to take part in this challenge. Rising rapper, DDG, recently shared a video of himself conquering the entire challenge without falling or getting hurt.
Vic Mensa is also amongst the few who have successfully completed the challenge without falling, and he did it wearing sunglasses and holding a bottle of alcohol.
Watch below to find out if Rick Ross was successful in his endeavor.
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