The popular video game Roblox is moving ahead with their plan to offer more in-game entertainment despite an ongoing music copyright infringement lawsuit.
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Roblox and Sony Music Entertainment's new strategic partnership will bring more of the label’s artists into the Roblox “metaverse,” following successful events with artists like Lil Nas X, Royal Blood, and Zara Larsson to name a few.
Upon the announcement, Sony Music Entertainment's Dennis Kooker said, "Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communities to enjoy shared music experiences."
With 42 million active daily users, players who are also avid music fans can expect more concerts, release events, merchandise, and even fully-built "artist worlds," connecting players with today's stars in one of the most unique ways possible.
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