Snoop Dogg plans to break the industry, but no not like that — but as the first NFT record label.
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Delighting surprised fans during a conversation hosted by Clubhouse creator Will Weinbach, who created a room titled “I’m Not Leaving This Room Until Snoop Dogg Joins,” Snoop revealed that next step in his recent acquisition of Death Row Records is to take it into the metaverse.
“Death Row will be an NFT label,” Snoop said, as heard in the video below. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent (label) to be major, I want to be the first major (label) in the metaverse.”
The news arrives just a week after Snoop purchased the label and separately partnered with blockchain gaming company Gala Games for the release of his new album B.O.D.R. (Bacc on Death Row), which dropped on the blockchain as a stash box of NFTs in the Gala Music store.
The Gala Music version of the album features one of the LP’s 17 songs as an NFT, as well as three exclusive bonus tracks, which can all be yours for the priced of $5,000,
“If anything is constant, it’s that the music industry will always be changing,” Snoop said in a press release. “Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
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