Telfar introduces new pricing strategy based on consumer demand

'I want the brand to be super accessible'
Telfar Clemens
Telfar Clemens Photo credit Mireya Acierto/Getty Images

When you think about brands that put their consumers first, Telfar has got to be at the top of that list. From creating the Telfar Security Program to combat bots buying all of their products, to now, a new pricing model that will ultimately be based on customer demand.

LISTEN NOW: Telfar Clemens on making fashion brands more affordable for consumers

Founder Telfar Clemens sat down with The Big Tigger Morning Show on Audacy’s V-103 in Atlanta to break down his newest, and never-before-seen pricing model.

“Basically it’s a sale in reverse,” Telfar explained, with all pieces going on sale for the lowest possible wholesale price, but as the demand increases – so will the price.

“We want the people to choose the prices,” he said, adding, “I want the brand to be super accessible.”

Telfar Live will debut on March 27 at noon, but if you don’t have your coins ready just yet, don’t worry. The brand will be dropping new items weekly until April 24.

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Featured Image Photo Credit: Mireya Acierto/Getty Images