Samantha Crafton is the owner and founder of Samantha Crafton Public Relations. Samantha Crafton Public Relations is a successful Chicago-based public relations company that provides both comprehensive programs and a la carte services to clients across the country. They employ a contemporary, results-driven approach that stems from an understanding of what it takes to create a successful client-publicist relationship while simultaneously helping the media and general public fall in love with their clients and what they have to offer. Taking an almost holistic approach to the marketing process, they offer a long list of services ranging from media relations, branding and professional writing to social media, event planning, community outreach campaigns and more. Samantha Crafton shares her insights and knowledge on what it takes to own and run a small business. What has been the biggest challenge you have had in your business? One of the biggest challenges has been learning to delegate and accepting the fact that I couldn't do it all myself. It's very important to me that I am personally accessible to my clients and the media at all times, but as a business owner, bringing on new people to share in the day-to-day workload is necessary for growth. What have you implemented to overcome that challenge? I spent a great deal of time and effort looking for the right people to add to my team. There is a lot of talent out there, so it was a painstaking process to select the right people. For us, it's not just about a person's resume or education but whether or not they are a good fit personality-wise. What are the results after you implemented your solution? The decision to bring on new team members was a game changer for myself and the company. The addition of talented individuals with varied backgrounds and diverse knowledge has allowed us to continue to expand Samantha Crafton Public Relations into new markets. Michelle Guilbeau is a writer, reviewer, teacher and business owner. She also has experience in school administration, literacy coaching and is proud founder of CraftKitsForKids.com and MichelleGuilbeau.com Michelle enjoys sharing her knowledge of cities, food, travel, education and parenting issues with her readers. Her work can be found on Examiner.com. document.write('\x3Cscript type="text/javascript" src="https://smallbusinesspulse.radio.com/%27%20%2B%20%28%27https%3A%27%20%3D%3D%20document.location.protocol%20?%27https%3A%2F%2F%27_%3A_%27http%3A%2F%2F%27%29___%27feed_mikle_com%2Fjs%2Frssmikle_js">\x3C/script>');(function() {var params = {rssmikle_url: "https://cbspulse.com/feed/",rssmikle_frame_width: "625",rssmikle_frame_height: "535",frame_height_by_article: "0",rssmikle_target: "_top",rssmikle_font: "Arial, Helvetica, sans-serif",rssmikle_font_size: "12",rssmikle_border: "off",responsive: "off",rssmikle_css_url: "",text_align: "left",text_align2: "left",corner: "off",scrollbar: "off",autoscroll: "on",scrolldirection: "up",scrollstep: "5",mcspeed: "20",sort: "New",rssmikle_title: "on",rssmikle_title_sentence: "More From CBS Small Business Pulse",rssmikle_title_link: "https://cbspulse.com/feed/",rssmikle_title_bgcolor: "#56A8E2",rssmikle_title_color: "#FFFFFF",rssmikle_title_bgimage: "",rssmikle_item_bgcolor: "#FFFFFF",rssmikle_item_bgimage: "",rssmikle_item_title_length: "100",rssmikle_item_title_color: "#56A8E2",rssmikle_item_border_bottom: "on",rssmikle_item_description: "on",item_link: "on",rssmikle_item_description_length: "250",rssmikle_item_description_color: "#666666",rssmikle_item_date: "gl1",rssmikle_timezone: "Etc/GMT",datetime_format: "%b %e, %Y %l:%M %p",item_description_style: "text+tn",item_thumbnail: "full",item_thumbnail_selection: "auto",article_num: "30",rssmikle_item_podcast: "off",keyword_inc: "",keyword_exc: ""};feedwind_show_widget_iframe(params);})();
