NEW JERSEY (1010 WINS) — A popular beer company announced production of a Ukrainian-inspired beer which will be made at a New Jersey brewery and sold locally with profits benefiting the war-torn country.
Anheuser-Busch announced the new initiative Wednesday with the company drawing inspiration for the brew from its Ukrainian sister brand Chernigivske.
The tribute beer will be produced at Anheuser-Busch’s Newark distillery and available on draught in New York City, Chicago, Houston, Los Angeles and Phoenix beginning in May.
Chernigivske is named after the city Chernihiv and has been brewed in Ukraine since 1988. The crisp European-style will be made in the style of Chernigivske’s original recipe.
Affiliates in Canada and Colombia will also introduce Chernigivske-inspired beers as well as eight other markets in Europe.
Anheuser-Busch plans to donate a minimum of $5 million to humanitarian aid organizations in the region including the CARE Ukraine Crisis Fund, a non-profit providing essential relief services to Ukrainian refugees and others impacted by the conflict.
The company will also set up QR codes and dedicated websites for consumers to donate directly to the non-profit.
The beer brand has previously donated to the Ukrainian crisis, including two million cans of emergency drinking water and other supplies.
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