Mom who popularized gender reveal parties wasn't aware of the 'the greater implications' at the time

Box of balloons at gender reveal
Box of balloons at gender reveal Photo credit Getty Images/Mccallk69

Gender reveals are common practice for a couple that's expecting.

But Jenna Karvunidis, a Los Angeles-based blogger who accidentally popularized the trend in 2008, admits that she regrets it.

Karvunidis and her husband, Niko, experienced several pregnancy losses, so they were thrilled to finally get the stage in pregnancy where they could find out the baby's sex.

They decided to make it a moment by announcing it with a cake that was filled with a pink filling. Little did Karvunidis know -- she was starting a trend that would continue for years to come. After her gender reveal went viral, she did an interview with pregnancy and baby advice website, The Bump, and the trend of gender reveal parties was officially born.

“I'm the type to bake a cake for every occasion. We like to party! I had absolutely no thoughts in 2008 of the greater implications of gender reveal parties," she told TODAY.

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The mother of three revealed that she dislikes how big of a production gender reveal parties have become and how potentially dangerous they are. "Gender reveal parties are canceled," she said. "I cringe when I see them now. The insane levels people are taking them just to celebrate one of the most mundane facts about their child is just bizarre," the outlet reported.

Back in 2019, the mom and blogger reflected on how gender reveals have grown over the course of 10 years, noting that she "felt a lot of mixed feelings about my random contribution to the culture."

"Who cares what gender the baby is?" she wrote. "I did at the time, because we didn't live in 2019 and didn't know what we know now — that assigning focus on gender at birth leaves out so much of their potential and talents."

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Featured Image Photo Credit: Getty Images/Mccallk69