Pepsi ditches Sierra Mist, launches new Starry soda

Pepsi
Photo credit Tim Boyle/Getty Images

In the battle of lemon-lime sodas, Pepsi is ditching Sierra Mist in an effort to take on Sprite.

The company is debuting a new soda called Starry, which will replace Sierra Mist.

Pepsi execs say despite 24 years on the market, Sierra Mist never cut into Sprite's sales because people saw it as an "imitation of Sprite," which is owned by its rival Coca-Cola, CNN reported

"The demand for lemon-lime flavored soda has never been greater, with category growth accelerating since 2019, there's a significant opportunity now to give people a choice in an area that's been dominated by one brand for years," the company said in a statement.

Pepsi called Starry a game-changer, saying it is fruitier and more aromatic than Sierra Mist.

"Starry [is] a great-tasting soda bursting with lemon-lime flavor that delivers the crisp, refreshing bite consumers have been longing for," the beverage maker said. "Starry, using the tag line, 'Starry Hits Different,' brings a new lemon-lime flavor to the mix for a consumer who is simultaneously optimistic about the future and brings a sense of irreverence to their everyday."

The caffeine-free drink comes in regular and sugar-free versions and is now available in grocery and convenience stores nationwide.

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Featured Image Photo Credit: Tim Boyle/Getty Images