Even knowing now what he was getting at, it remains difficult to discern what point Brian Windhorst was trying to make on First Take last week.
The ESPN NBA insider appeared on the daily debate show and was given some time to talk in a segment about Kevin Durant requesting a trade from the Brooklyn Nets. And as a Durant graphic continued to run on the lower third of the screen, Windhorst went on a soliloquy about the Jazz acquiring Royce O’Neale from the Nets, and how it has everyone wondering what Utah is up to.
The meandering monologue went viral and quickly became a meme, and then Windhorst looked like a genius when the Jazz ended up trading star big man Rudy Gobert.
Recording his podcast for the first time since the clip went everywhere, Windhorst offered his reaction to it.
“It helped that it was a holiday weekend, there wasn’t a lot of activity, all that contributed to it," Windhorst said (1:05:05 in player above). "It really became more popular as a meme than actually what I said. Look, I knew the Jazz were pretty close to trading Rudy Gobert. To be honest with you, part of what I was doing was trying to avoid aggregation. Because if I come out and go I think the Jazz are going to trade Rudy Gobert today, then everything on the internet is 'Windhorst Report: Jazz trade Gobert.' And then maybe they don’t trade him …
“In this world of aggregation, I have to get more creative because you get pinned down on sometimes four words. You say 700 words and you get pinned down to foyer words, and I’ll continue to get pinned down to four words because it’s what I do, but I have to get creative and avoid aggregation and so that was me avoiding aggregation in a setting where I had some time on national television.
“If you listen to the podcast, I’ve gone on rants way more elaborate than that. … but I’ve been doing stuff like that literally for years, so the fact it happened on national TV it took a specific set of circumstances, and that was all nice and everything.”
Windhorst said he didn’t end up getting much time to relish the fame, as he has been gone for eight of the last nine weeks because of the playoffs and he had family matters, including his wife’s birthday, to prepare for upon returning home.
But while he was going about his life, memes of him went everywhere – and one stood out.
“I am prepared to accept an endorsement – I will do something for Target. If they need someone, will let you know. My DMs are closed, to be clear, but to Target my DMs are open. I will gladly do a highly-compensated Target advertisement.”