There may have been a better way to say this.
Monday, March 8 is International Women’s Day, and while many are using their platforms to honor women on this day, the official Burger King UK account decided to go a different route.
“Women belong in the kitchen,” the fast food chain tweeted.
That tweet was followed by another saying, “If they want to, of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
Many online argued that separating the messages was not a good look, according to USA Today.
While many called on Burger King to delete the tweet, the fast food chain stood by their message saying “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry.”
The chain also followed up the tweet with a couple others to announce a new program that would help female Burger King employees in their careers.
"We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!" the chain added.
Some Twitter users still found issue with the tweet.
One Twitter user commented, "There’s better ways to draw attention to something that don’t include using the most sexist trope ever."
Others voiced their concerns about the tweet and explained how it made them feel uncomfortable.