Will AI fully operate brand engagement and customer service?

This is Ask an Expert where every weekday at 9:20am on KCBS we're giving you direct access to top experts in various fields. We've all been there, stuck on the phone with an automated voice, desperately trying to reach a real person. But some of America's biggest brands are now betting that ChatGPT is the future of commerce and engaging with their customers through AI. To tell us more, KCBS Radio News Anchor Steve Scott spoke with Professor Michal Strahilevitz, marketing professor at Saint Mary's College in Moraga.